Abstract

With the rapid development of the social economy, new forms of employment have emerged as a crucial force in stabilizing employment. Through a nationwide survey, this study analyzes the characteristics of college student groups with varying occupational preferences and attitudes. It is found that factors such as family background, living conditions, employment perceptions, and psychological states significantly influence their career choices. College students who are inclined to opt for emerging professions often come from economically well-off families and exhibit an open and accepting attitude towards these new career paths. However, college students still encounter challenges in the employment process, including inadequate job stability and low occupational recognition. Moreover, there exists a disconnect between the current cultivation models in higher education institutions and market demands. The study emphasizes the need to strengthen the cultivation of interdisciplinary capabilities and a composite knowledge structure, while simultaneously enhancing college students’ digital literacy and soft skills. Based on these findings, this research proposes strategic recommendations, such as fostering new employment perceptions, cultivating new professional qualities, and empowering multiple stakeholders to dismantle “development barriers.” These measures aim to guide college students in actively adapting to the development trends of new forms of employment and facilitate the realization of high-quality employment goals.

Keywords: Employment optimization, University graduates, Emerging employment patterns