Abstract

This study explores the cultural and educational functions of Hualao Dai traditional costumes on short video platforms in the context of today’s big data era. As a living carrier of the excellent traditional culture of the Hualao Dai ethnic group, Hualao Dai traditional costumes have undergone many changes in their connotation and inheritance methods in the face of the continuous changes of modern society. This article explores the alternative preservation, dissemination, innovation, and inheritance methods of Hualao Dai traditional costumes through short video platforms, from the analysis of Hualao Dai traditional costume culture to video exhibitions in the digital age, in order to build new vitality for national traditional culture, and emphasizes the cultural power generated by self-media forms in the information society.

Keywords: Hualao Dai traditional costumes, Short video, Cultural and educational functions