VARGHESE, Mr. Sony; SUDHANSHU, Dr. Sustainable Brand Practices and Long-Term Customer Retention: The Mediating Role of Trust and the Moderating Effect of Perceived Greenwashing. International Journal of Artificial Intelligence and Machine Learning, [S. l.], v. 6, n. 9s, p. 370–379, 2026. Disponível em: https://www.svedbergopen.com/index.php/ijaiml/article/view/1507. Acesso em: 6 sep. 2026.