KONTHAM, Ranjith. Designing Experimentation Platforms for E-commerce: Enabling Controlled Testing and Conversion Optimization. International Journal of Artificial Intelligence and Machine Learning, [S. l.], v. 6, n. 9s, p. 873–879, 2026. Disponível em: https://www.svedbergopen.com/index.php/ijaiml/article/view/1552. Acesso em: 6 sep. 2026.