NIVETHA, A.R.; VIJAYALAKSHMI , R. Decoding Digital Influence: The Impact Of Social Media Marketing Towards Purchasing Behaviour Of Online Buyers In Cosmetic Products. International Journal of Artificial Intelligence and Machine Learning, [S. l.], v. 6, n. 12s, p. 1525–1536, 2026. DOI: 10.51483/IJAIML.6.12s.2026.1525-1536. Disponível em: https://www.svedbergopen.com/index.php/ijaiml/article/view/2617. Acesso em: 22 oct. 2026.