DASIKA, Venkata Suneel. From Attributed to Caused: Operationalizing Always-on Audience Holdouts for Omnichannel Incrementality in Big-Box Retail. International Journal of Artificial Intelligence and Machine Learning, [S. l.], v. 6, n. 14s, p. 80–93, 2026. Disponível em: https://www.svedbergopen.com/index.php/ijaiml/article/view/3102. Acesso em: 9 nov. 2026.