SHANMUGAM, Ms. Kavitha; JAYASHREE, Dr. Rajendran; AL SIYABI, Ms. Hanna Said Nasser; AL GHAFRI, Ms. Amira Zayid Sultan. AI Adoption and Its Impact on Enhancing Customer Insights Towards Sustainable Economic Performance in Oman’s Telecommunication Sector. International Journal of Artificial Intelligence and Machine Learning, [S. l.], v. 6, n. 4, p. 73–88, 2026. Disponível em: https://www.svedbergopen.com/index.php/ijaiml/article/view/3126. Acesso em: 10 nov. 2026.