SAHAY, Manisha; PATIL, Kanchan Pranay; PATIL, Shripada. An AI-Driven Conceptual Framework For Marketing Automation: Integrating Generative AI, Intelligent Customer Engagement, And Decision Support. International Journal of Artificial Intelligence and Machine Learning, [S. l.], v. 6, n. 6s, p. 594–609, 2026. Disponível em: https://www.svedbergopen.com/index.php/ijaiml/article/view/735. Acesso em: 3 aug. 2026.