Nivetha, A.R., and R. Vijayalakshmi. 2026. “Decoding Digital Influence: The Impact Of Social Media Marketing Towards Purchasing Behaviour Of Online Buyers In Cosmetic Products”. International Journal of Artificial Intelligence and Machine Learning 6 (12s):1525-36. https://doi.org/10.51483/IJAIML.6.12s.2026.1525-1536.