Dasika, V. S. (2026) “From Attributed to Caused: Operationalizing Always-on Audience Holdouts for Omnichannel Incrementality in Big-Box Retail”, International Journal of Artificial Intelligence and Machine Learning, 6(14s), pp. 80–93. Available at: https://www.svedbergopen.com/index.php/ijaiml/article/view/3102 (Accessed: 10 November 2026).