V. Dhanalakshmi, S. K. Shrivastava, D. S. Rao, B. Kavithamani, D. Nirmala, and Divya, “AI-Enabled Customer Retention Strategies Using K-Nearest Neighbors (KNN) And SVM”, IJAIML, vol. 6, no. 4s, pp. 253–263, Jun. 2026.