Dasika, Venkata Suneel. “From Attributed to Caused: Operationalizing Always-on Audience Holdouts for Omnichannel Incrementality in Big-Box Retail”. International Journal of Artificial Intelligence and Machine Learning, vol. 6, no. 14s, Nov. 2026, pp. 80-93, https://www.svedbergopen.com/index.php/ijaiml/article/view/3102.