Varghese, Mr. Sony, and Dr. Sudhanshu. “Sustainable Brand Practices and Long-Term Customer Retention: The Mediating Role of Trust and the Moderating Effect of Perceived Greenwashing”. International Journal of Artificial Intelligence and Machine Learning 6, no. 9s (September 5, 2026): 370–379. Accessed September 6, 2026. https://www.svedbergopen.com/index.php/ijaiml/article/view/1507.