Digital Payment Reliance and Consumer Behaviour Among Young Adults: Associations with Digital-Payment-Related Impulsive Spending, Convenience, Rewards, and Continued Usage Intention

Authors

  • Rakshit Garg

Keywords:

digital payments; payment reliance; digital-payment-related impulsive spending; perceived convenience; rewards; continued usage intention; young adults; consumer behaviour.

Abstract

Digital payment systems have become embedded in everyday consumption, raising questions about their behavioural implications beyond technology adoption itself. This study examines how digital payment reliance, digital-payment-related impulsive spending, perceived convenience, perceived rewards, and continued usage intention relate to one another among young adults, using a quantitative, cross-sectional survey design. The analytical dataset comprised 135 primary cases, out of 157 eligible/complete cases, with 128 cases retained for a stricter sensitivity sample. Five four-item constructs were measured on five-point Likert scales. A confirmatory factor analysis supported convergent validity for all constructs (average variance extracted = .604-.860; composite reliability = .858-.961). Evidence for discriminant validity was mixed: all heterotrait-monotrait ratios were below .85, whereas the Fornell-Larcker criterion indicated insufficient separation between Reliance and both Convenience and Continued Usage. A Harman's single-factor test indicated that a dominant single-factor structure was not evident (47.5% variance on one unrotated factor). The three pre-specified hypotheses were tested primarily using Spearman's rank-order correlation, with Pearson correlations and alternative sample definitions used as robustness checks. Digital payment reliance was positively related to digital-payment-related impulsive spending (ρ = .250, p = .003, Holm-adjusted p = .010), although the relationship was weak. Perceived convenience showed a strong positive relationship with continued usage intention (ρ = .680, p < .001), while perceived rewards showed a moderate positive relationship with continued usage intention (ρ = .413, p < .001); together, convenience and rewards accounted for 57.4% of the observed variance in continued usage intention. Convenience emerged as the strongest correlate of continued digital-payment use, while reliance showed a smaller and less independent relationship with digital-payment-related impulsive spending. Because the design is cross-sectional and non-experimental, the findings are interpreted as associations rather than causal effects.

Downloads

Published

2026-09-28

How to Cite

Garg, R. (2026). Digital Payment Reliance and Consumer Behaviour Among Young Adults: Associations with Digital-Payment-Related Impulsive Spending, Convenience, Rewards, and Continued Usage Intention. International Journal of Artificial Intelligence and Machine Learning, 6(12s), 1125–1136. Retrieved from https://www.svedbergopen.com/index.php/ijaiml/article/view/2536