The Impact of Saudi National Day and Its Slogans on Saudi Fashion

Abstract

This study aimed to investigate how Saudi fashion designers incorporate Saudi National Day slogans into their fashion designs and to analyze the impact of this practice on Saudi fashion. To achieve these objectives, the study adopted a descriptive-analytical approach to describe and analyze the relationship between Saudi National Day slogans and their influence on Saudi fashion design.

The study sample consisted of 15 Saudi fashion designs that incorporated Saudi National Day slogans and symbols during the period from 2019 to 2024. The sample was selected using purposive (non-random) sampling, given the nature of the research topic, which required specific characteristics to be present in the selected designs. The researcher developed a structured analysis tool to examine the selected fashion designs. This tool covered several analytical dimensions through which the general trends in incorporating national slogans into fashion were identified. It also facilitated an assessment of the influence of these slogans on creativity in Saudi fashion design and the extent to which the designs expressed national identity within a contemporary context.

The study yielded several findings, the most important of which was that incorporating Saudi National Day symbols and slogans into Saudi fashion designs involves an approach that combines modernity and authenticity, blending contemporary and traditional elements. This approach adds aesthetic, artistic, and national dimensions to Saudi fashion designs. Furthermore, Saudi National Day slogans and symbols serve as a source of inspiration for Saudi fashion designers, enabling them to develop creative ideas for unique and attractive designs that combine Saudi national identity with elegance.

The study recommended encouraging and supporting designers and fashion brands that seek to incorporate Saudi National Day slogans and symbols into Saudi fashion design, given the positive role of this practice in strengthening Saudi national identity and fostering a sense of national belonging and pride. It also recommended organizing and launching large-scale exhibitions and artistic competitions showcasing innovative and creative fashion designs inspired by Saudi National Day symbols and slogans, with the aim of promoting and further developing this approach to fashion design.