AI-Driven Technology Readiness and Lean Manufacturing for Enhancing FMCG SME Performance in Bogor, Indonesia

Abstract

The purpose of this study is the technology readiness strategy and the implementation of lean manufacturing for small and medium enterprises (SMEs) in Fast-Moving Consumer Goods (FMCG) companies for processed taro products in Bogor. Bogor City is known as the largest taro production center in Indonesia. The method used is data triangulation, a technique for checking data validity by comparing and confirming information from various angles. SWOT analysis is a strategic planning tool to evaluate internal strengths and weaknesses, as well as external opportunities and threats, and to design effective business strategies. The results of the study indicate that the technology readiness strategy has been able to implement digitalization of marketing and interaction with consumers for purchasing patterns, supply chain efficiency, and demand accuracy. Meanwhile, lean manufacturing, through quality control, product innovation, and process efficiency, improves customer satisfaction and loyalty performance. The SWOT strategy found strengths in local brands and distinctive packaging, weaknesses in limited production capacity, opportunities in healthy local culinary trends, and threats from the emergence of many competitors and product substitutions. The study shows that FMCG SMEs in the combination of technology readiness and lean manufacturing strengthen performance in terms of competitiveness and consumer loyalty.